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Trends vs. Wallets
Plus: Ozempic economy + Underconsumption
🎙️ Did You Know? On this day in 2024, an article explored the complexities of Ozempic, a medication for diabetes and weight management. While effective, it highlighted a key issue; stopping treatment often leads to regained weight. A reminder that lasting results require long-term commitment and informed choices.
The Cost of Keeping Up
How Consumerism is Draining Gen Z’s
Wallets… and Minds
Trends have always existed, and as social beings, it is human nature to want to be part of the group, and that often means doing what the others are doing, or buying. The peculiarities of the modern world that drive us to overconsumption and micro-trends aren't, and it quickly turned this natural behavior into a major compulsion.
Gen Z has a global purchasing power of $450 billion, but much of that spending is influenced by social media trends rather than necessity. 58% of Gen Zers have bought something they saw on social media, and the rise of “Buy Now, Pay Later” (BNPL) services (used by 55.1% of Gen Z) makes it easier than ever to spend money we don’t actually have.
On the surface, these micropayments seem harmless. But when small purchases add up, they can quickly lead to financial instability and debt, though financial problems are just the tip of the iceberg.
The following are our honest suggestions, no affiliate links or kickbacks apply.
The Mental Health Toll: Always Chasing the Next Big Thing
Consumerism is all about mindset. Studies show that people with materialistic values tend to have lower life satisfaction and higher levels of anxiety and depression.
Think about it…when was the last time you bought something that actually made you happy long-term?
The rush of excitement from a new purchase is usually short-lived. Then, the cycle begins again, the pressure to keep up, to buy the next trendy item, to fit into an online aesthetic. It’s exhausting.
The Health Risks: Quick Fixes That Come at a Cost
Our spending habits don’t just affect our wallets and minds, they’re influencing our physical health, too.
Take the recent surge in Ozempic use for weight loss. Originally designed for diabetes management, this drug has become a viral trend among people looking for fast weight loss results. Then there’s the rise of cosmetic fillers.
And hear us out, there is obviously nothing wrong with cosmetic procedures or taking care of yourself, but when we look at the bigger picture, it seems like a systemic problem. These trends reflect a deeper struggle; we're constantly looking for external solutions to internal insecurities.
Adrienne Murray
Novo Nordisk’s blockbuster weight-loss drugs, Wegovy and Ozempic, have not only transformed the pharmaceutical giant into one of Europe’s most valuable companies but have also supercharged Denmark’s economy. Soaring demand for these treatments has fueled unprecedented growth, with Novo Nordisk’s pre-tax profits rising 22% to $17.8 billion in early 2025.
The economic boom is especially evident in Kalundborg, a small port town home to Novo Nordisk’s massive production facility. The company is investing $8.6 billion in expanding operations there, bringing thousands of new jobs and reshaping the local economy. From skyrocketing sales at grocery stores to new housing and infrastructure projects, the town is experiencing rapid change. However, some locals remain cautious, noting that many workers commute rather than settle in Kalundborg.
Beyond Denmark, the global weight-loss drug market is expected to reach $150 billion by 2030, with the U.S. leading demand. Novo Nordisk and rival Eli Lilly are struggling to keep up, prompting billion-dollar expansions worldwide. The company’s financial success has also strengthened Denmark’s overall economy, lowering borrowing costs and making it one of Europe’s fastest-growing nations. Yet, as Novo Nordisk navigates supply challenges and pricing scrutiny, the long-term sustainability of this boom remains uncertain.
Breaking Free and Investing in What Really Matters
So how do we stop consumerism from consuming our lives?
1️⃣ Pause Before You Buy – Ask yourself: Do I actually need this? Will I still care about this in a month? You can even use a cons vs pros standard table to get a more objective look if you really need to buy something.
2️⃣ Unfollow the Pressure – If certain accounts make you feel like you need to keep up, mute or unfollow them.
3️⃣ Invest in Experiences, Not Just Stuff – Studies show that spending on experiences leads to longer-lasting happiness than material purchases.
4️⃣ Prioritize Financial Wellness – Learn about budgeting, saving, and mindful spending. Future you will thank you.
Consumption has consequences not only for you but for all of us (including the environment). So, remember that while some habits may be hard to change, they can greatly improve your life and the lives of others.