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RoadMap is the membership community recent college grads lean on to find their first job and launch their careers.

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Unlocking LinkedIn Success

Just like nearly 3 million fellow Americans this year, you've just snagged that shiny new undergraduate or graduate degree. First off, major congrats! 🎉

Now, as you gear up to dive into the professional world, it’s time to get your LinkedIn profile in top shape — it’s your golden ticket to new opportunities.

Here are the top 5 tips to make your LinkedIn profile shine✨ in 2024 and help you stand out:

1. 📸 Profile Pic & Banner: Snap a clear, friendly, and professional photo and craft a banner that shows off your personality. Canva can help with custom designs.

2. 💡 Headline Hacks: Think beyond titles and add some flair: “Creative Marketing Enthusiast | Content Creator | Social Media Maven.”

3. 📖 About Section: Tell your story. Share your journey, aspirations, and what drives you. Keep it real and to the point.

4. 🏆 Experience & Skills: Highlight achievements: “Crafted a social media campaign during my internship boosting engagement by 30%.” Endorse others and get endorsements.

5. 🔗 Network Smartly: Personalize connection requests. Reference shared interests or how you crossed paths. Quality connections matter!

By implementing these tips, you'll optimize your LinkedIn profile and make your professional persona shine brightly. Here's to achieving new heights and making 2024 your best year yet! 🌟

Cars, Crypto & Sneakers

Move over, Wall Street — Gen Z and Millennials are rewriting the investment playbook with crypto and collectibles.📈

According to a Bank of America survey reported by Bloomberg, nearly all young wealthy investors are into watches, rare cars, and sneakers, leaving Baby Boomers in the dust.

They're diversifying their portfolios with stocks, bonds, alternatives, and crypto, whether they're playing it safe or going all in. Forget traditional investments — young professionals are betting big on cryptocurrency, digital assets, and even building their own brands.🚀

Social media is their go-to for financial intel, replacing old-school news sources. Despite their unconventional methods, more than half see the US economy as thriving.

Young investors’ confidence in the future economy is matched only by their belief that non-traditional investments hold the keys to substantial wealth accumulation.💰

Gummy Craze Goes Global

Swedish candies, thanks to TikTok, are now a sensation in the United States.

BonBon, famous for its vibrant gummies, has become a national obsession, boosting local businesses and spreading Sweden's tradition of 'Saturday sweets' worldwide.

On TikTok, BonBon's skull-shaped gummies sparked a viral trend, leading to a big increase in online sales and prompting rapid expansion.

Rooted in Sweden's 'lordagsgodis' tradition, limiting sweet consumption to Saturdays since the 1950s, BonBon's treats are cherished as both a family ritual and a valuable financial lesson. Reflecting Sweden's deep candy culture, the country consistently ranks fourth in global happiness.

So why not sweeten your weekend with some Swedish candy? 🍬🍭🍫