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Gen Z: 2024’s Tastemakers

Gen Z is a generation full of curiosity, creativity, and innovation. This group of nearly 70 million Americans consistently inspires new trends and even brought some back! 

Let’s dive into the top Gen Z Trends of 2024!

1. Digital & Technology Natives

   It’s no surprise that Gen Z has taken over the social media world using TikTok, Instagram, and Snapchat daily. Over 95% of Gen Zers have a smartphone and 83% own a laptop. 

2. Nostalgic for the 2000s

   Gen Z brought back several trends from the new Millenium, including Y2K fashion like low-rise jeans, and other “old school” items like flip phones. The fashion reseller app Depop has 90% of users under the age of 26.

3. Distrust of Government and Brands

   New reporting shows Gen Zers think that the government could do more to solve problems. The Covid-19 pandemic caused this mistrust, with 60% less likely to believe election results and political leaders. It’s not just the government though. Less than 25% trust business leaders, company data security, and media brands.

4. Embracing Diversity and Social Issues 

   Gen Z is the most ethnically diverse generation in American history with more than 40% coming from a minority group. 62% believe that increasing inclusion will benefit society.

5. Influencing the Workplace

   Gen Z will make up 27% of the global workforce by 2025 and they’re already causing some big changes. The generation is emphasizing work/life balance, company purpose, work culture, and higher salaries.

Poll Time! (No cheating - answer below)

Externships vs. Internships

WTF is an externship?

An externship is a program that allows college students to gain work experience while still finishing their degree at a college or university. Many externships provide graduates with entry-level job experiences that help them land jobs directly after graduation.

The purpose of an externship is not compensation, it’s education. Many are geared towards learning opportunities and can be a great addition on your resume.

Check out this website to learn more about opportunities for you!

T-Swift & Beyoncè = $$$

Recording superstars Taylor Swift and Beyoncè now have a combined net worth of over $2 billion dollars.

Taylor Swift is currently on her Eras Tour which is making $13.6 million per show, and Beyoncè is entering the country music genre debuting, ‘Texas Hold ‘Em’ this February.

Read more to learn about their success!