Welcome to RoadMap!

RoadMap is a private network for recent college grads embarking on their job search and early career journey.

Discover how RoadMap can help you navigate your ideal career path by visiting our website today!

Unlock Your Professional Power

In a rapidly changing job market, future-proofing your career is all about staying flexible and picking up the skills that’ll keep you competitive. As automation and AI reshape industries, the demand for certain skills is rising fast. According to LinkedIn’s 2024 Workplace Learning Report, the top in-demand skills range from digital literacy to soft skills like adaptability and emotional intelligence. Here are some of the fields highlighted in the report:

• Data Analysis & Visualization: Being able to break down data and turn it into cool, useful insights is a huge plus across fields like marketing and healthcare. Tools like Tableau, Power BI, and Excel help you spot trends, make smart choices, and really stand out on your team.

• Cybersecurity: With digital threats on the rise, cybersecurity skills are a must to keep data safe. Understanding network security, ethical hacking, and privacy laws makes you a key player, especially as companies double down on online safety.

• Machine Learning & AI: Machine learning and AI are shaking things up, automating tasks, and helping teams make smarter decisions. Knowing how to build algorithms, work with natural language processing, and model data are high-demand skills, especially in tech and finance.

• Digital Marketing & SEO: In today’s online world, knowing digital marketing and SEO is a game-changer. Using tools like Google Analytics, SEMrush, and social media ads can boost brand visibility and connect with audiences on a whole new level.

The Most Magnetic Brands of 2024

A new report by strategy lab Dcdx spotlights 2024’s top “magnetic brands.” Brands were ranked on a 100-point scale, and scored by their ability to “control their own ecosystems, drive pricing power, and fuel innovation.”

The takeaway? Successful brands are allowing their fans to shape the narrative, fueling engagement with memes and user content—and turning away from more traditional ad campaigns.

A lot’s changed since last year: the NFL leapt 13 places to 14th, and Walmart climbed 12 spots. On the downslope, Skims fell 28 places to 42nd and Nike slid 21 to 32nd. In a surprise, ChatGPT outranked Google, and Starbucks dropped 10 spots.

Top 25 Magnetic Brands of 2024:

1. Disney

2. Roblox

3. Twitch

4. NBA

5. Apple

6. Netflix

7. Amazon

8. Target

9. Spotify

10. McDonald’s

11. Wingstop

12. Walmart

13. Sephora

14. NFL

15. Raising Cane’s

16. Chipotle

17. Starbucks

18. DoorDash

19. ChatGPT

20. Crocs

21. Red Bull

22. Nintendo

23. Coca-Cola

24. Google

25. Shein

Looking ahead, Dcdx predicts brands will face a critical choice: chase trends or commit to a lasting, unique identity—essential for staying relevant as consumer values continue to evolve. Check out the full rankings on WWD.

Healthcare Hacks

Navigating healthcare can feel like decoding a secret language, especially with the complexities of today’s system. A recent study shows that 45% of young adults struggle to understand insurance terminology like “deductibles” and “out-of-pocket max.” So, where should you start?

First, don’t skip preventive care. According to the CDC, over 30% of people under 30 avoid annual checkups. But that “wellness visit” could save you time (and money) down the road by catching health issues early. If you’re intimidated by the cost, check if you qualify for free or discounted care—many clinics offer sliding scale fees based on income.

Next up: mental health. One in five young adults experience mental health challenges each year, yet many hesitate to seek help. Check if your insurance covers therapy (many do!) or explore online options like BetterHelp, which can make counseling more affordable.

Finally, understand your insurance basics—like finding in-network doctors to avoid surprise bills. A little research now could save you big later. And remember: healthcare might be confusing, but staying proactive is worth it!